My Film's USP

The unique selling point of my film is that the morality and ethics of the characters/ film is completely foreign, we are shown the 'good' in supposedly 'evil' people and this warps how we see the people.

Homework :: Target Audience Profile

As with most action-adventure audiences my primary target will be male, largely within the age bracket of 14-24 purely due to the desirable alpha male, in my case played by the established Matt Damon an accomplished actor renowned for his fit with the stereotypical 'action man'. Speaking of which the Target Audience will similarly also target older women, from 24+ like the audience of the Bourne series, this group are young enough to see the film through attraction to the man but also due to the plot. High-octane action will fuel the film for the men and accompanied by the beautiful Angelina Jolie in a Lara/ Evelyn-esque role they will also see a suitable female to satisfy what they are looking for. Such a woman who is ultimately good in the end would also be a positive for the secondary female target audience who will admire the reprisal of a strong woman. The emotion is an emphasis in this film therefore I will not really target younger people 14 and under as they would not feel the value of the sacrifice involve.

AA Film Pitch

Title: The Struggle

I will be pitching a British action adventure film about the struggle of a British marine.

Director(s): Marc Forster & Kathryn Bigelow

Characters

Main Character: Elliot Taylor (Matt Damon)
Princess/ False Friend/ Helper: Jessica F (Angelina Jolie)
Villain: Ahmed

Plot synopsis

-We start by seeing Taliban assault on British base Fort Deen in Sangin, Afghanistan perspective of British marine E.T.
-Pre-emptive strike causes total devastation government assume all dead and get bogged down in UN debates before revenge attack.
-Cut back to E.T. who was knocked unconscious and shot, we now see him awaken being loaded into mass grave in the middle of the desert.
-E.T. takes down both assailants using equipment on the corpses of his dead comrades vehicle destroyed in the process.
-E.T. then has to struggle through the desert with minimal provisions, audience see him challenge the trials and tribulations of the desert.
-Comes across Taliban hideout and successfully destroys it, steals a vehicle and map then starts making his way to the outskirts.
-Running from the Taliban who have re-grouped E.T. is befriended by J.F. they travel and almost make it to the border.
-They go to sleep and E.T. wakes up in the middle of the desert strapped to a chair w/ Taliban leaders and J.F. surrounding him.
-E.T. is told he will have to play the role of a small nuclear suicide bomber and detonate in central London accompanied by J.F. posing as a couple, E.T. is tortured for a week.
-When he refuses E.T. is shown live video feed of his wive's execution and the discovery of his childrens' abduction at an unknown location (in the U.K), E.T. then agrees and is knocked unconscious.
-E.T. awakes on plane with bomb strapped to him and J.F. in the next seat, they are on regular BA flight.
-They get off plane and head past airport security but guard sees wiring as they leave airport.
-Car chase ensues as they race to London
-E.T. and J.F. get hit in car crash, J.F. about to die, E.T. tries to save her but fails, just before death she activates 5:00 timer on bomb but sends signal to have children released (she did not approve of the child abduction but hated England).
-E.T. races to London Eye/ Big ben and makes it to the top breaks the glass and with 5 seconds to spare reaches top and leaps off into the Thames.
-Ends with news broadcast by BBC showing hole in that area of london (all around monument) and military quote.

Target Audience

Anyone ages 14 and above the film will be in tune with an audience for the Bourne series, where there is action to satisfy the teenage boys, a love interest and a plot complex enough to keep the elders interested.

Marketing Plan

A summer blockbuster if no other films were around would suit this film perfectly, this would probably maximise potential viewings. Throughout the springtime the advertising campaign would crop up over the lives of the TA i.e. in buses and on billboards. A website would not be the emphasis due to the genre although would encourage a community and spread word of mouth.

Inspiration

-The Hurt Locker
-Quantum of Solace
-The Bourne Series
-Strikeback
-and many many more...

NICS: Narrative, Iconography, Characters, Settings

Narrative

Sherlock Holmes is an action adventure film following a case by the popular consultant detective Sherlock Holmes, a character from Arthur Conan Doyle's novels. The beginning of the film ( the equilibrium) shows Sherlock in a depressing rut, he becomes bored by regular life and we originally see him out of work, having just solved a case he feels too clever and misunderstood by the unimportant people that surround him. The disruption occurs when he finds that a practitioner of dark magic whom he had just thwarted, apparently has returned from the dead, a feat which Sherlock's logical scientific mind would be intrigued by. We now see them duel in a battle of wits, as Sherlock gathers data and hunts Lord Blackwood down until the climax- where Blackwood attempts to 'summon the dark forces' and murder all of parliament as tribute during an important ritual. However Sherlock quickly discovers the true nature of the threat, as with all Blackwood's stunts and disassembles the machine. Equilibrium befalls Sherlock when Lord Blackwood is finally hanged, a result of their last battle, and he can return to life as a consultant detective.

Iconography

Sherlock Holmes is dressed in a long cloak/ trench coat, with a mysterious top hat, connoting adventure showing him to be a mysterious and/ or dangerous man, we see a box of tools later on the use of which marks him out as a thief and or nosy character. His anonymous non outstanding clothing accentuate this effect/ image constructed thus far. Sherlock's companion, slightly more important than a sidekick, although not a buddy Dr Watson is a classic trait of action adventure and appears in such a way that he keeps tabs on Sherlock, behaviour typical of a side kick. The dynamic duo make quite a pair, we see them bustle about London with a heroic importance- a significant convention of action adventure is the hero's physical prowess, we see Sherlock easily mess with then defeat a man easily double his size, the twist being that he uses his highly analytical mind to accomplish it encouraging further adulation.

Characters

The Hero: Mr Sherlock Holmes is a natural eccentric leader, predominant presence due to his great wisdom.
Villain: Lord Blackwood has a physical deformity, his tooth, lurks in the shadows and plays out the part of a stereotypical evil mastermind, constantly lurking in the shadows.
Princess: Irene Adler (with a twist) plays the damsel in distress, has romances with the hero as per usual but has a twist, for she is originally alleged with the enemy.
False Hero/ Donor: Lestrade plays the part of a small time police officer assisting Sherlock on multiple occasions.
Helper: The sidekick, Dr Watson plays a major role in the film and follows Sherlock throughout the film being a valuable asset.

Setting

The backstreets of London all grimy and dirty make a great place for the exploits of various villains aswell as a chance for the valiant hero to shine through in the action packed city centre, which at the time was also centre of the world. All the places are quintessentially british and have that tint as we see the rough underworld, such as the bar full of fights and alcoholism connote a sense of danger rife throughout the whole place. This is all achieved also through the buildings which are patchworky, and are messed up enough to fit with this outlandish image. There is however a glimmer of hope, promise is shown through the noted structures under construction (Sherlock marvels as they drive past) aswell as several technological advances i.e. the discover of radio waves.